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Project Report - E waste Recycling
Wastetech 2011
Project Report - E waste Recycling

MORF INDIA, established in 1998 as a partnership firm selling conventional domestic water purifiers and other household appliances, is today an ISO 9001:2000 certified and CRISIL rated public limited company and a leading player in water and waste water treatment industry.  With thousands of customers across South India, we are a vertically integrated and professionally managed organization led by a dynamic team of qualified technocrats.

Headquartered in Chennai, presently, we have full fledged branches in Chennai, Bangalore and Hyderabad.  Shortly, we will be opening a branch in Cochin.

Behind our company's success is our IN-HOUSE KNOWLEDGE HUB comprising environmental engineers, hydro-geologists, chemists, micro-biologists and other related professionals. We have close to 100 employees in all our locations put together.  These employees are sufficiently qualified and have been groomed to be specialists in their respective departments.

Over the years, we have developed a reputation for our flawless designs, cutting-edge technologies, quality products, seamless project execution capabilities and efficient after sales service.  With a vast range of products (standard and customized) in our portfolio, we have designed, manufactured, erected and commissioned treatment / purification plants of varying sizes starting from a threshold domestic model of 12 LPH to a massive 5,00,000 LPD for a wide spectrum of applications on a turn key basis.

In the area of after sales service, we initiated several innovative value additions - industry firsts - like Holiday Service, Comprehensive Guarantee and 24-hours Complaint Registration Facility.  

We have a fully equipped and efficiently manned state-of-the-art laboratory and possess the expertise to test any type of water (Raw Water / Sewage Water / Industrial Effluent / Sludge) on physical, chemical and biological parameters.  

Our treatment plants are designed to be cost-effective and help optimize operational efficiencies thereby significantly lowering the running cost.  All our product designs are based on advanced formula and our processes are governed by professional systems and procedures.  These systems help us offer superior products, sound preventive maintenance support and timely service to all our customers.    By creating tangible and quantifiable benefits to our customers, we have demonstrated time and again that efficient water management is indeed a value investment.

We offer comprehensive solutions to myriad segments as diverse as homes, institutions, industries and communities. Our list of prestigious clients includes Government Organizations, Public Sector Companies, Indian Armed Forces, Central Research Institutes, Hotels, Restaurants, Hospitals, Universities, Colleges, Schools, Temples, Marriage Halls, Hostels, Charity Institutions, Corporates, IT Parks, Leather Tanneries, Marine Processing Companies, Fertilizer Manufacturers, Pharmaceuticals,  Bottling Plants, Architects, Construction Companies, Consulting Engineers, Interior Designers, Commercial Complexes, Residential Apartments and Individual Houses. 

As an organization, we continuously invest in Research and Development (R&D) activities to create new feature-packed, value-for-money products with unique features to meet the evolving needs of the customers.  For the past one decade, we have adopted 'Total Ownership and Responsibility' as our guiding principle to understand the requirements of our customers and give accurate solutions to meet their needs. 

We are also corporate members in industry bodies like Confederation of Indian Industry (CII), All India Management Association (AIMA), Madras Management Association (MMA), Indian Water Works Association (IWWA),  Ozone Association of India (OAI) and Indian Environmental Association (IEA).

MORF is a volume player in the industry and continuously endeavours to scale up its operations by spreading its operational tentacles. Periodical recruitment drives have helped us penetrate the market deeper through our direct marketing force in Tier-I cities and appointment of dealers and water care advisors in Tier-II and Tier-III cities throughout South India.  This deep penetration and resultant increase in revenues have helped us rationalize our pricing structure to a good extent and offer our products at very competitive prices.

As a proactive, vibrant, technology-driven and customer-centric organization, we have become a one-stop shop for all types of water and waste water treatment needs of all segments.  




Sponsors

  • Krofta Engineering Limited
  • ERM India Pvt. Ltd.
  • JC Valves & Controls India Pvt Ltd,
  • Ion Exchange Services Limited
  • Organo Biotech Laboratories Pvt. Ltd.
Project Report - E waste Recycling
Watertech 2011 Category
Project Report - E waste Recycling